The Weekly Feed Issue #53: How to create writing that wins friends and influences – courtesy of Facebook
This week Facebook released data that is pure gold for marketers and publishers. Their Data Team took a dictionary created by the Linguistic Inquiry and Word Count project (LIWC) and analyzed 1 million status updates from US English speakers. The dictionary allowed them to categorize status updates into psychological and linguistic categories.
- Avoid referring to yourself or talking about yourself
- Talk about others and the social processes that occur between other people
- Stay positive, happy and up-beat.
- Don’t use bad language.
- If you want comments, ask your readers for them by using inclusive pronouns that encourages “cognitive process” - words like ‘think’, ‘opinion’, etc.
- If you want lots of friends, use social language and write longer blog entries, comments or updates that talk about other people rather than yourself.